Positioning and audience
Start with a specific customer problem. Describe your offer so the right audience recognises themselves. A clear explanation of your service, value and working relationship is more useful than a long list of generic qualities.
Connect your story to client evidence
Explain the experience behind your work. Support it with real projects, the initial challenge, your contribution and the result. Show specific decisions alongside finished screenshots. Numbers need a clear timeframe and reliable evidence.
Explain the challenges
Useful project stories make trade-offs understandable: what was technically possible, and what needed prioritising? These details reveal how you work and help prospective clients judge whether you are a good fit.
A coherent visitor journey
Organise content around visitor questions: offer, fit, evidence, process and contact. Connect relevant services and projects. Give each page a useful next step without overwhelming people with competing actions.
Expertise and ideal clients
Answer recurring questions in accessible articles. Describe the businesses and challenges you work best with. This gives visitors useful guidance before a conversation. Regularly check that your content and contact options remain accurate.